Verbeek's mission

Responsible and distinctive genetics and zoological management 

Verbeek regards its mission to be to offer clients the best available genetic potential; the Novogen genetics. Thanks to Verbeek's innovation, know-how and management in the field of incubation, rearing and production, clients can also optimally profit from the genetic potential of the hen.
As a hatchery and rearing organisation, operating between breeders, poultry farmers and nin the end the retail sector, Verbeek also believes it has a very responsible task in terms of animal health and welfare, bio security and hygiene. The company therefore sets itself and its suppliers the strictest possible standards. This has resulted in NEN ISO 22000 Food safety certification and a NVWA certificate for EU AI compartmentation,